Bearden, William O., (1945-)
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - Chicago : Irwin, c1995. - xlviii, 631 p. : col. ill., col. map ; 29 cm. - ( The Irwin series in marketing ).
Includes bibliographical references (p. [584]-601) and index.
025611319X
94031421
Marketing--United States.
სხვა ავტორები: Ingram, Thomas N. ; LaForge, Raymond W. ;
HF5415.1 / .B4155 1995
658.8
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - Chicago : Irwin, c1995. - xlviii, 631 p. : col. ill., col. map ; 29 cm. - ( The Irwin series in marketing ).
Includes bibliographical references (p. [584]-601) and index.
025611319X
94031421
Marketing--United States.
სხვა ავტორები: Ingram, Thomas N. ; LaForge, Raymond W. ;
HF5415.1 / .B4155 1995
658.8