| 000 -LEADER |
|---|
| fixed length control field |
00735nam a2200265Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1403 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GE_BSU |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181216s||||||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
5238002394 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
GE_BSU |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.138(075.8) |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Эткинсон,Дж. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Стратегический маркетинг |
| 245 ## - TITLE STATEMENT |
|---|
| Remainder of title |
Ситуации, примеры. |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc. |
Пер. с англ.Ю.А.Цыпкина |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Москва |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Юнити-Дана |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
471стр. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Маркетинг |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Стратегический маркетинг |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
მარკეტინგი |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
წიგნი |
