| 000 -LEADER |
|---|
| fixed length control field |
00745nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221107101142.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220708s2021en xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292341132x |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
339.138+65 K-77 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
13099 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc. |
Philip Kotler, Gary Armstrong, Marc Oliver Opresnik. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
18th ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Harlow: |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
728 str.: |
| Other physical details |
ilustr. ; |
| Dimensions |
28 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| keyword |
Principles of marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| keyword |
მარკეტინგის პრინციპები |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| keyword |
ეკონომიკა |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong , Gary |
| 9 (RLIN) |
14341 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Opresnik, Marc Oliver |
| 9 (RLIN) |
14342 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
წიგნი |
