000 01112nam a2200253Ia 4500
001 18221
003 GE_BSU
008 181216s||||||||xx |||||||||||||| ||und||
020 _aISBN 9780073512051 (pbk. : acid-free paper)
040 _cGE_BSU
080 _a659.4
100 _aDan Lattimore,Otis Baskin,Suzette T.Heiman,Elizabeth L.Toth
245 _aPublic relations : the profession and the practic
250 _a4th edition.
260 _aNew York
260 _bMcGraw-Hill
260 _c2011
300 _a372p, col, ill,26 cm.
541 _h360gel.
653 _a(საზოგადოებასთან ურთიერთობა: პროფესია და პრაქტიკა)
653 _aPublic relations : the profession and the practic
653 _aPublic relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relatio
942 _cBK
999 _c51259
_d51259