Dan Lattimore,Otis Baskin,Suzette T.Heiman,Elizabeth L.Toth
Public relations : the profession and the practic - 4th edition. - New York McGraw-Hill 2011 - 372p, col, ill,26 cm.
ISBN 9780073512051 (pbk. : acid-free paper)
საგნობრივი რუბრიკები:
(საზოგადოებასთან ურთიერთობა: პროფესია და პრაქტიკა)
Public relations : the profession and the practic
Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relatio
UDC: 659.4
Public relations : the profession and the practic - 4th edition. - New York McGraw-Hill 2011 - 372p, col, ill,26 cm.
ISBN 9780073512051 (pbk. : acid-free paper)
საგნობრივი რუბრიკები:
(საზოგადოებასთან ურთიერთობა: პროფესია და პრაქტიკა)
Public relations : the profession and the practic
Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relatio
UDC: 659.4