| 000 -LEADER |
|---|
| fixed length control field |
01112nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18221 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GE_BSU |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181216s||||||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
ISBN 9780073512051 (pbk. : acid-free paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
GE_BSU |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
659.4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dan Lattimore,Otis Baskin,Suzette T.Heiman,Elizabeth L.Toth |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Public relations : the profession and the practic |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
McGraw-Hill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
372p, col, ill,26 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
(საზოგადოებასთან ურთიერთობა: პროფესია და პრაქტიკა) |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Public relations : the profession and the practic |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relatio |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
წიგნი |
